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About

Dubai Hospitality Consultant With 25+ Years of International Experience


GCC’s Hospitality and restaurant Experts


At Krystal Apple, GCC’s distinguished hospitality and restaurant experts, we believe true excellence in hospitality goes far beyond service—it is the art of creating timeless, unforgettable experiences. With over three decades of expertise in the F&B industry across 10 countries, our leadership has directed and delivered more than 60 pre-opening projects worldwide, shaping concepts into refined, world-class destinations.


Positioned among Dubai’s leading hospitality consulting firms, we specialize in elevating food and beverage concepts into iconic expressions of luxury and distinction. Our bespoke consultancy approach is meticulously tailored to each client, encompassing visionary restaurant design, strategic brand positioning, and flawless operational execution.


From concept creation to grand opening and beyond, we craft every detail with precision, ensuring each venue embodies sophistication, innovation, and enduring success.


Krystal Apple is a Dubai hospitality consultancy founded by experienced F&B professionals, helping restaurants, lounges and hospitality businesses succeed



Paulo Alexandre, CEO

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Restaurant & F&B Consulting Expertise

Supporting Investors, Owners and Hospitality Brands

International Hospitality Experience Across 10+ Countries

Our clients are the proof of our expertise

What our clients say about us:

Thanks to the expertise Krystal Apple GCC's Hospitality and restaurant Experts our restaurant saw a remarkable turnaround in both customer satisfaction and revenue. Their tailored strategies and insights were invaluable.

Abdurrahman.TripleQDubai, UAE

"Working with Krystal Apple as a GCC's Hospitality and restaurant Experts was a game-changer for our business. Their guidance not only revitalized our menu and operations but also fostered a stronger team dynamic, leading to sustainable success."

Nabel A.Barnaby JBahrain

Thanks to the expertise of Krystal Apple, we successfully expanded our restaurant franchise beyond expectations. Their comprehensive GCC's Hospitality and restaurant Experts on franchising service provided invaluable guidance at every step, ensuring our brand's growth was smooth and lucrative.

Espen D.Metro GroupBergen,Norway
Average performance increase
130
Clients consulted
220
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